Eco Shopper Site + App
Role
UI/UX Designer App UI Designer
Team
Amanda Wazbinski, Anthony Rodriguez, Kelli Bledose, Nicholas Lepe, Ricardo McFarlane
Duration
2 weeks
Tools Used:
Overview
Our objective was to redesign the Department of Homeland Security website, which serves as an information hub for new policies, bills, and the security of our country. Our aim was to create a more modern website that is easier to navigate and provides simpler ways for users to find the information they need.
The Problem
Users often struggle with commerce apps to identify sustainable clothing options and face challenges with complicated checkout processes and ineffective filtering systems.
The Solution
Develop an app that filters brands, store locations, and specific items, making it easier for shoppers to discover and purchase sustainable fashion for their wardrobes.
Design Process
Creating a proto-persona was the first step in gauging what users might like and dislike on an e-commerce site.
After creating the persona, we made interview questions to make a more detailed finding and plan how to design the mobile app and website.
The questions and answers can be viewed here: Interview Question + Answers. The interviews were unmoderated; the questions were answered using Google Forms.
Click the image to view prototype
The web team handled this part of the project; it was given to the other designers to complete. Inspiration was taken from the site's design: the coupon code and the categories.
Click the image to view prototype